Saturday, January 16, 2016

Can We Fight Obesity by Taxing Soda?

"The tax successfully reduced people's soda purchases, according to an observational study published Wednesday in the BMJ. Within a year, people in Mexico were buying 12% fewer sugar-sweetened beverages. That's not all — within the same period of time, sales of bottled water rose 4%."


  1. Soda taxes are not a catalyst for health behavior change – in Mexico or elsewhere. What can lead to healthier lifestyles? Holistic education, not arbitrary taxes and regulations. We believe that meaningful change happens when everyone works together, and our business is doing its part via the Balance Calories Initiative. This effort, in collaboration with the Alliance for a Healthier Generation, is promoting a better balance between what people eat, drink and do. Comprehensive approaches like this effort are capable of changing behaviors in a substantive way.